The representation of the Artists and bands is quite simple in this genre. the artist is represented as telling his own Story. Sometimes they are formally dressed as well but mostly they are in casual clothes, such as T shirts and jeans.
They are represented as normal people in real life, There is no focus on Selling body image, neither is their any focus on aggression, ruggedness and tattoos in fact they are seen as typical normal people and therefore the audience find themselves in the representation of artists and so can relate and get inspiration.
The lighting is mostly low key to show the atmosphere which represents the meaning of the song and how the song is meaningful and sad.
There is no such emphasize on the unique hair styling, although some artists have their motifs too, or are recognized by their hair styles, for example Ed Sheeran is known as a Redhead with his long wavy hair.
There is no Gender discrimination in this genre, As the music videos are quite simple and depict daily life experiences and/or heartbreak. There is although a stereotypical class representation that is the common man or the middle or lower class, No indie pop artist will be represented as a member of a high or elite class, because the stereotypical representation has become a convention of the indie pop genre.