In my opinion, our product uses most of the conventions of a typical music video but also, in a few parts of the performance the rules are also challenged.
Our music video is on the song “Duaa” which means “Prayer”, the overall feel of the song is about yearning and distress to achieve something; the video is performance and narrative based. and so we had to look into various representatios of Indie bands to research and find out how they are represented.
For the performance of the music video our major references included Chris Daughtry and especially Boyce Avenue videos because they are mostly indoor and studio set which is the way we wanted to represent our band as well..
Since we followed the concept of hopelessness so in our narrative we could play around with the conventions of the music video and with what kind of visuals we wanted to show and encode into our production.
We started off dressing her up in traditional clothing which is a Shalwar kameez which she wears for the scene where she first sows the seed which is a sign of hope.
The second time she visits the place where she sowed the seed, She is wearing more modern and western clothes i.e a trouser and a shirt, more like a top. Through this we wanted to challenge the hegemonic representation of the people of subcontinent as backward and cultural where wearing modern or western clothes is considered bad, where as in actual this is not the case so to remove this idea we represented hear wearing a jean and a shirt.
To show this we used the Seed as a sign of hope and the Barren land as a signifier of Hopelessness and harsh conditions and the girl and her dedication as a connotation of not giving up and staying dedicated and finally the plant that grows as a sign of Hope and fruit for the dedication and hardwork.